The company is managed by an astute and result oriented professional with over 20 years of experience in Business Operations, Marketing / Business Development, Key Account Management / CRM and Channel Management in the Industrial Marketing Sector.
AREAS OF EXPOSURE/ EXPERTISE
• Strategizing the long term as well as short term business directions of the different regions to ensure maximum profitability in line with organizational objectives.
• Undertaking techno-commercial discussion and finalization of the order of the products, co-ordinating with other departments for timely deliveries and payment collection, etc.
• Collection, collation and presentation of information on new projects, work for approval for that project, attending techno-commercial discussions, and finalising deliverables.
Marketing / Business Development
• Driving sales strategies for attainment of periodical Top line and Bottom line targets with a view to optimize revenue from primary as well as secondary markets.
• Overseeing Event Management, developing and implementing marketing communication and product management strategies.
• Initiating, planning and execution of various promotional activities as well as ensuring brand equity enhancement and product positioning improvement.
• Managing receivables collection from the client to ensure nil outstandings.
Key Account Management
• Identifying key/institutional accounts and OEM’s and strategically securing profitable business.
• Relationship building with decision makers and key buyers in pre-sales negotiation stages.
• Co-ordinating frontline/backline customer service by interacting with clients coordinating with concerned departments for problem resolution.
• Identifying and networking with financially strong and reliable dealers and channel partners, resulting in deeper market penetration and reach.
• Enforcement of financial discipline among the channel partners.
• Training Channel Partners on Products to improve profitability and product positioning.
Team Management/ Training
• Mentoring, motivating and guiding team members ensuring sales - business generation and achieving budgeted figures, and activity ratio on monthly basis.
• Training subordinates in new product launches and various other promotional activities, in terms of briefing about products, objectives of campaign and other aspects of campaigns.